Why conduct a study?

Through our research we discovered there's a lot of research as to the history of tattoos, how many Americans have tattoos and so forth but very few tackle the psychological reasons why we as human have an obsession with tattoos and why the current tattoo trend is ever increasing. So we decided that we would address. No small task, believe me, but a task nonetheless and a challenge. 

We decided to tackle the study through a questionnaire because it was the least intrusive. It's difficult to ask a man or woman to open up to a total stranger and the reasons why folks get tattoos are often private. But if we ask someone to open up without me being there and be completely anonymous then its easier for them. 

More to come, how am i getting the results? Who's helping me, discuss the approach etc.